Marketing Colleges and Schools

Marketing SchoolsMarketing colleges can help you start working toward a successful and fascinating future.

Schools offering marketing training throughout America help motivated people like you create new opportunities within a field that continues to evolve in fresh and exciting ways. They offer educational paths intended to boost your practical understanding of one of the most lively areas of business and communication.

And if you choose to earn a marketing degree, your career options may become brighter and more appealing than you ever expected. And that could mean getting to enjoy a professional life that involves learning what people need or want, connecting with them, and offering them items or services they value.

This type of career is filled with interesting and well-paying ways to contribute your skills and insights. So find out how you can begin training for this field at a campus near you or online. Marketing programs come in many varieties. Discover one that suits you right now! Just enter your zip code below to begin.

8 Compelling Areas of Marketing That Offer Fun Career Possibilities

Featured Schools

Keiser University

16 Florida Campuses
  • Clearwater
  • Daytona Beach
  • Fort Lauderdale
  • Fort Myers
  • Jacksonville
  • Lakeland
  • Melbourne
  • Miami
  • New Port Richey
  • Orlando
  • Pembroke Pines
  • Port St. Lucie
  • Sarasota
  • Tallahassee
  • Tampa
  • West Palm Beach
  • Business Administration - Marketing
  • Integrated Marketing Communications

Colorado Christian University

  • Online
  • Marketing and Sales

Post University

  • Online
  • Business Administration: Marketing
  • Marketing
    • International Marketing
    • Sales Management

Grantham University

  • Online
  • Business Administration - Marketing

Florida Tech Online

  • Online
  • Business Administration/Marketing
  • Marketing

Saint Leo University

  • Online
  • Business Administration: Marketing

Rasmussen College

  • Online
  • Marketing

Full Sail University

  • Winter Park, Florida
  • Online
  • Digital Marketing
  • Sports Marketing and Media

Grand Canyon University

  • Online
  • Marketing and Advertising

Lansdale School of Business

  • North Wales, Pennsylvania
  • Phoenixville, Pennsylvania
  • Marketing/Management

Remington College

  • Shreveport, Louisiana
  • Memphis, Tennessee
  • Nashville, Tennessee
  • Business Administration: Marketing & Sales

Berkeley College

New Jersey
  • Newark
  • Paramus
  • Woodbridge
  • Woodland Park
New York
  • White Plains
  • Fashion Merchandising & Management
  • Marketing Communications

Southern New Hampshire University

  • Online
  • Marketing
  • Marketing - Social Media Marketing

Sullivan University

  • Lexington, Kentucky
  • Louisville, Kentucky
  • Online in Kentucky
  • Business Administration - Marketing
  • Marketing Management
  • Marketing & Sales Management

8 Compelling Areas of Marketing That Offer Fun Career Possibilities

Marketing TeamMarketing is part of almost every industry, and it is easily one of America's most diverse vocational fields. In fact, good opportunities exist for creatively talented people, analytical thinkers, technology enthusiasts, and those with a lot of other types of personalities and interests. As a result, a career in this field can take you in all kinds of exciting directions.

Plus, many marketing professionals are able to focus on building their careers within the specific industries that they're most passionate about. Good examples include fashion marketing, sports and entertainment marketing, and non-profit or cause marketing. In addition, some marketers choose to specialize in either business-to-business (B2B) or business-to-consumer (B2C) marketing.

But the real diversity of this field can be seen in the many possible roles a marketer can have, regardless of industry. Here are eight areas that contain some of the most appealing roles:

1. Brand Development and Management

Branding involves more than just coming up with clever names, logos, and tag lines. An individual's or organization's brand needs to consistently embody values that set it apart from competitors, and it needs to connect with a target audience at a meaningful level. In essence, a brand is always making some kind of promise. So developing and looking after something so powerful requires visionary marketing pros who can see the big picture yet make a brand work with all of the smaller details.

2. Advertising and Promotions

With a developed brand, an organization has the foundation it needs to promote its offerings. Traditional advertising media like television, radio, and print are still very popular and effective ways to build awareness. In fact, in 2014, nearly $180 billion was spent in the U.S. on paid media.* And traditional forms of advertising accounted for most of that.

Just a few of the common roles within this sector (along with their average salaries in 2018) include:**

  • Advertising sales agents—$63,360
  • Graphic designers—$54,680
  • Art directors—$104,590
  • Advertising and promotions managers—$133,090

3. Customer Engagement

This area of the marketing field often involves creating experiences that encourage deeper bonds between brands and their target audiences. For example, some retail chains have well-developed training programs for their staff aimed at ensuring that all interactions with customers align with the company's brand values. Other examples include fun customer loyalty programs, contests, and exclusive online games. The types of projects that can be executed are almost limitless.

4. Digital, Mobile, and Internet Marketing

MarketerCheck out this astounding fact: In 2014, the amount of money that U.S. organizations spent on digital ads rose by over 17.5 percent.* And expectations are that digital ad spending will continue to increase at a similar rate going forward.

It's pretty easy to understand why. Most organizations would love to have the kind of success that can come from a marketing initiative going viral online. After all, well-known examples of such success appear all the time thanks to social media platforms like Facebook. For instance, Farmville, a popular online game, was able to connect with over 80 million people in only a few weeks.***

That might be one reason why more than 60 percent of American marketers think that social marketing is now more effective than traditional forms.*** But the Internet marketing sector doesn't just consist of digital ads and social media. It also includes exceptionally successful areas like content marketing, online lead generation, search engine optimization (SEO), video marketing, and affiliate networking.

5. Sales

Sealing the deal is what all marketing is designed to lead up to. Organizations want results. And, for companies, that means getting sales. So good salespeople are always in high demand. It's why they can make great money, especially after some experience and promotion into management. In 2018, sales managers in the U.S. earned average annual pay of more than $140,320.**

6. Market Research and Metrics

Marketing SchoolsWithin the world of marketing, data and analytics professionals are probably in the highest demand of all. In fact, the employment of market research analysts and related specialists in the U.S. is projected to rise by over 23 percent between 2016 and 2026, which is substantially higher than the average occupational growth rate.****

These kinds of marketing pros are able to gather useful data about things like customer preferences and then interpret that data and suggest new strategies to try. Their work can make an organization's marketing efforts a lot more effective than they might otherwise be. So they are often well-compensated. On average, American market research analysts earned salaries of $70,960 in 2018.**

7. Public Relations

Most people and organizations want good reputations. But public perception can be a little funny sometimes. Journalists and others within the media don't always get their facts right. And, of course, everyone makes mistakes now and again. So good communicators and strategists are needed by countless individuals, companies, and other organizations to help keep their public images in a favorable light and to help promote their best work. For their efforts, public relations specialists in the U.S. earned $68,440, on average, in 2018.**

8. Marketing Management

Professionals who advance to this level often get to oversee all of the areas above. They plan and coordinate the efforts of many different types of marketing and communications specialists. That's why they frequently earn high salaries. In fact, in 2018, American marketing managers made $147,240, on average.** Plus, if you have a passion for it, this can be one of the most fun jobs that pay over 100K.

* CMO Council, website last visited on November 17, 2017.

** Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, website last visited on June 20, 2019.

*** American Marketing Association, website last visited on November 17, 2017.

**** Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, website last visited on September 24, 2018.