Florist and Flower Design

In many industries today, there is an increasing need for trained professionals. The same is true for the field of flower design. Those who have business skills, horticultural knowledge, and communication or “people” skills are in demand by employers throughout the floral industry.   More Information

Segments of the floral industry include the retail florist, the wholesale florist, and the grower. Some of the more known traditional positions include the floral designer, the wholesale salesperson, and the crop production supervisor. Various newer occupations have developed in recent years, within each area of the industry, such as commentators, brokers, and genetic engineers. Floriculture offers many specialized occupations that require various levels of education and experience.

Because Stratford’s flower design program is geared to design, the emphasis is on preparing you for on the job opportunities as a floral designer. Coverage of other floral industry occupations, those at the retail, wholesale, and grower levels will be covered as well.

In the retail flower industry, there are three areas of employment opportunity for a floral designer: shop owner, shop manager, and shop employee. The intellectual understanding of floral design principles and techniques and developing practical working skills as a designer are essential to the individual who chooses professional floral design as a career goal. Once an individual moves beyond the design responsibility into shop management or ownership, then marketing, business management, and people skills are mandatory.

Each area of opportunity for a professional floral designer requires different credentials. Starting with a solid base of knowledge in the principles and techniques of floral design gives the foundation for skill development. Then, experience is the pivotal factor that opens opportunity.

Today’s flower design business is indeed full of opportunity. Since it is also competitive, there is much that an individual must know before he/she can hope to enter this profession and gather work experience. Stratford’s program, Florist/Floral Design, was developed to meet the florist industry’s training needs. Whether you are a newcomer to the basic methods and principles of floral design or are an experienced designer, Stratford's flower design school will provide you with valuable career guidance.

The purpose of Stratford’s flower design school training program is to thoroughly teach the art of floral design. It is intended not only for the beginning floral student, but as a helpful resource for the intermediate and professional as well.

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