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Business Administration Marketing Degree  at Keiser University in Florida

Keiser University


Business Administration - Marketing

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If words like marketing strategy, profitability, market share and revenue targets quicken your pulse, a Bachelor’s degree in Business Administration with a concentration in Marketing is the perfect program for you.

Through this program you will learn marketing fundamentals, strategies, and concepts. You are taught the theoretical foundations to accomplish the business objectives of a firm by the effective management of their resources. You will learn how the collection, analysis and presentation of information is used in the decision making process. You will focus on how to create and implement marketing strategies to help corporations achieve profitability, market share, and revenue targets.

At Keiser University you are taught innovative curricula and programs by professional staff and faculty. You will gain the skills you need to analyze, interpret and convey financial information and make tactical and strategic marketing business decisions geared towards meeting customer needs. You will have the knowledge to formulate strategy, plans, and policies to meet organizational goals and objectives, make business decisions based on value of money, investment and capitalization options, and to develop and locate the resources necessary to insure successful management of a business.

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