4 Great Benefits of Having a Career in Broadcasting
The Internet has greatly expanded the ways we access content, but radio and television still make up a major chunk of the public's media-consumption habits. And that is likely to remain the case for a long time to come. In fact, a number of stats reveal that this industry is plenty vibrant. For example:
- Local television reaches about 90 percent of adults in the U.S.*
- In 2012, about 92% of surveyed Americans, aged 12 and older, reported listening to the radio at least once a week.*
- In 2009 alone, the U.S. had more than 14,400 radio stations (an increase of over eight percent from 2002) and more than 1,780 television stations (an increase of over 3.6 percent).**
Plus, as the broadcasting industry adapts to new technological changes, many professionals within the sector get to take on exciting roles that didn't exist before. That's why a lot of training programs in this field, including those from communications and broadcast journalism schools, offer chances to develop market-ready abilities in areas like digital production and online streaming.
Here are some additional reasons to consider going after a broadcasting career:
1. You Can Affect Your Community in a Positive Way
Almost everyone has a need for up-to-date news and information related to where they live and what they have strong interests in. And most of us also tune into radio or TV programs for a little entertainment and wider cultural awareness. It's helps us relate to the other people we interact with each day, and it often helps us learn things that improve our lives. (Even something as simple as a weather or traffic update can make a big difference in how someone's day goes.)
As a broadcasting specialist, you can go to work knowing that you make a genuine contribution to the knowledge and well-being of the people you reach.
2. You Can Work With Other Passionate People in Lively Settings
The broadcasting industry attracts people who have a lot of enthusiasm for sharing stories, inspiring others, and contributing to the public's understanding of their communities—from the local to global level—and their place within them. In fact, it's easy to encounter other talented professionals who began honing their craft at some of America's best broadcast journalism schools. As a result, work environments within this sector tend to be full of invigorating energy that makes you want to go back each day and continue to grow your own talents.
3. You Can Find an Enjoyable Role That Aligns With Who You Are
It takes a compelling variety of different professionals to broadcast good programs through radio or on TV. And that means this industry offers plenty of ways to contribute. For example, a few of the most interesting roles in broadcasting include:
- Broadcast technician or engineer—Edits video or audio recordings and/or helps ensure good broadcast quality (e.g., signal clarity, range, and strength) by setting up, using, and maintaining radio or television transmission equipment
- Studio camera operator—Follows the direction of a TV show's producer or director while filming on-air talent and making any necessary adjustments during live shooting or taping
- Radio or TV announcer—Provides news, information, or commentary as an on-air personality behind the microphone or in front of the camera
Additional roles worth looking into include those related to copywriting, producing, and marketing.
4. The Salary Potential Is Good
For a career that frequently only requires two years or less of specialized post-secondary education, broadcasting provides good income potential, especially for those who stick with it. For instance, here are some of the average annual salaries that U.S. broadcasting professionals earned in 2015:***
- Broadcast technicians—$44,050
- TV and radio announcers—$46,410
- Camera operators—$51,970
- Radio and TV producers and directors—$72,020
* Pew Research Center's Journalism Project, website last visited on May 20, 2016.
** United States Census Bureau, U.S. Department of Commerce, website last visited on May 20, 2016.
*** Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, website last visited on May 6, 2016.