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Careers in Fashion Design, Marketing & More!
Fashion Marketing
If you have ever bought fabulous six-inch heels or glamorous, but expensive designer jeans and then wondered why you bought them, you may have been affected by the good work of a fashion marketer. Fashion marketers track down the next best-selling fashions and get them into the hands of consumers. They fulfill consumer fantasies and desires and meet their need to look younger, smarter, or more sophisticated.
Fashion marketing can also be broken down into a number of specialized careers. Fashion buyers travel to runways and exhibits around the world to find the season’s hottest trends. Fashion coordinators actually put together the runway shows, catalogs, and ads. There are also merchandise managers who work within stores or departments, taking care of everything from selecting to selling fashions. If the thought of setting the styles for a company like Holt Renfrew or Ralph Lauren gets you excited, a career in fashion marketing is definitely the right choice!
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