Careers in Fashion Design, Marketing & More!
Fashion Market Research
First things first. A designer must know who he or she is designing for. A target market has to be determined in order to meet customer expectations and produce a garment that satisfies their needs.
Market research for the apparel industry is an interesting field of fashion. From how much money the potential consumer makes to the functional aspects of a garment that they are looking for, details become essential. This data helps designers to make design, cost, and construction decisions, which can dramatically shape their creation.
Once target market research is completed and demographics, values, and lifestyles have been considered, the project can move forward.
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